![]() Three theaters are considered as potential sites: the Gaiety, the Orpheum or the Auditorium. The 2003 book “Monkey Business: The Lives and Legends of the Marx Brothers,” laughs off the reliability of the date, deeming it “as good a day for legends as any.”īut there’s no quibble over Galesburg as the site of the crucial comic christening. Still, Groucho sometimes played fast and loose with facts. In the 1973 memoir “The Groucho Phile,” the most famous brother points to May 15, 1914. ![]() ![]() Those were no mere nicknames modern Madison Avenue would call it branding, for The Marx Brothers’ whimsical monickers sparked curiosity, fans and fame.īut the nicknames arose not from any extensive marketing strategy but in a moment of off-the-cuff silliness - by a second-rate vaudeville comedian during a backroom poker game in Galesburg. ![]() The verbal and theatrical gymnastics sprang from the lips and legs of funny brothers Julius, Leonard, Arthur, Milton and Herbert - still renown as Groucho, Chico, Harpo, Gummo and Zeppo. Doubled-over in laughter, stage and screen spectators had never seen anything else like it, a societal-skewering circus jumbling mayhem and malaprops, song and slapstick. ![]()
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